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Certification in Content Writing and Copywriting

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Content Writing

    Introduction to Content Writing.

  • Categories of Documents.
  • Content Writing – Process and Guidelines.
  • Document Design Aspects.
  • Content Writing for Web – Workshop.
  • How to Write Copetitively for Search Engines.
  • Using tools to carry out Keyword Research.
  • Content Creation – How to write even when you don’t know much about topic.
  • Structure & Style for writing Content for Web.
  • How to check if your Content is Optimized for Search Engines?
  • How to Monitor for Duplicate Content?
  • Strategies for breaking into Content writer as a career.

Copy Writing

  • Laying the Foundation

Getting Started as a Copywriter.

Copywriting Techniques & Styles.

Copywriting Briefs.

Proofing and Checking  your Work.

  • Online Copywriting

Website Copywriting.

Content Marketing and Blogging.

Writing E-mail Newsletter.

Online Advertising.

  • Offline Copywriting

Direct Mail Copywriting.

Writing for Print.

Press Release Writing.

Writing for Printed newsletter.

  • Marketring Youself as a Freelance Writer.
  • Marketing Yourself Online.

 

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