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Certification in Social Media Marketing (SMM)

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Understanding Social Media Marketing with Facebook

  • Creating Facebook pages
  • Best practices to create user engagement

  • Using the Facebook ad platform
  • Creating ad-campaigns on Facebook and measuring their effectiveness

Understanding Social Media Marketing with LinkedIn and YouTube

    How to use the LinkedIn platform for recruitment

  • Advertising with LinkedIn
  • How to create a YouTube channel

  • Viral videos for YouTube
  • Optimising video content for YouTube

Understanding Various Social Media Platforms like Blogs and Forums

  • Using blogs, forums and discussion boards
  • Blog technologies and legal issues to consider
  • Developing an audience – what to post and when to post

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